Your grocery cart is already full when you walk through the cosmetics isolate. You remember that you have run out of cleansing cream and you find one three times cheaper than the one you normally use, “is it good for the skin?”, you ask yourself. Another day, as you wander through a department store, your gaze falls spellbound on the lipsticks. The crush is instant although, is it worth buying? It is likely that on more than one occasion you have had similar doubts. Logically, the cosmetic offer overwhelms and the abysmal difference between the prices misleads.

It is clear, we like to take care of ourselves. But, sometimes, it is necessary to rationalize expenses, even those that concern our care and we must choose which cosmetics we can save on and not spend more than necessary and which ones we should not skimp on.

Experts insist on the importance of “investing in the basics” and emphasizing the importance of having what is necessary for cleansing the face and cream and an eye contour from the age of 35. And when you don’t want to accumulate, you can opt for multi-function cosmetics. It is not about overloading but about giving each skin what it needs. You don’t need much in a toiletry bag to be beautiful. It is better to have less quantity but quality, although it is not necessary to exceed the expenses.

In this decision making that is the purchase, you have to prioritise. When it is our budget that is in charge, many times it is a matter of looking for offers that significantly lower the original prices. But there are times when even with a discount, the outlay required by some cosmetics can still be high for our pocket, especially when we compare it with other very cheap products and which makes us wonder: are they really good if they are so cheap?

It is necessary to combine. The interesting thing about the contemporary cosmetic wardrobe is that it is easy to mix your expensive purchase with a cheap one. In that eclecticism, both in use and expense lies its interest.

To decipher the offer of the beauty shelves and see which we can buy for little money and without fear and in which we should spend a little more -when we can-, we guide you, to help you to prioritise your investment in the beauty ritual.

Cleanser: It is an essential cosmetic for our skin because if it is not clean, the active ingredients that we apply afterwards will not act. It is not a question of buying the most expensive one, but the one that is suitable for our needs at a certain moment. There are basic cleansers that do an excellent job of removing excess oil and dirt. The important thing is to find products that do not contain alcohol and that are oil-free so as not to saturate the skin.

Make-up foundation: The most important thing is that it is non-comedogenic and oil-free. A recommendation that helps to save with this product is to find the perfect tone for each skin. If it is not tested before, it is possible that it will not serve us and the base will be cornered in a drawer. We will have spent the money for nothing.

Moisturizing: Before making this outlay, it must be taken into account that they remain on the face all day and penetrate the skin. It is important to go for separate options for the face and body. We all buy, from time to time, body cream or bath soap in a pharmacy or a supermarket. Who doesn’t? They are cosmetics for daily use, which can even be shared with a lot of turnovers.

In the moisturizer, the cleanser and the serum are where you have to invest the most. They are the cosmetics from which we expect the most, where we have the most faith. But when the budget does not arrive, there are economic options. Sometimes it is a matter of searching and finding award-winning and recognized products. Of course, when there are skin problems, it is recommended to use more specific cosmetics.